One of the Best Brand Accelerator announcements and strategies I have ever read involves Mark Cuban of Shark Tank, Guardian Bicycles, and Amazon.
The following paragraph from the Guardian Article is liquid gold...
""Amazon's goal, and our goal, is to make Amazon the destination for safer bikes," Riley said. "They want to be known for selling bikes with this technology. That's really exciting. And Mark was an instrumental part of helping us put this together."
The above paragraph does multiple things all at the same time, and all of them are off the charts when it comes to accelerating Brand Value. While other bike companies have been reluctant to use the Guardian technology on all of their bikes, Amazon blazed to the front of the pack by stating they wanted to be in the bicycle safety business.
Good for Amazon, Good for Guardian Bikes, Good for the Mark Cuban team for seeing the value in using Guardian Bikes as a positive, proprietary leveraging asset for the right decision makers at the right company. Props to Shark Tank for connecting the right players at the right time.
Props to the writer of the article, Neetish Basnet Digital media intern, Dallas Business Journal for finding such a great quote to put into their article. Why all the props? Because Guardian Bicycle Technology may save or prevent your own kid from an over the handle bars accident caused when old style brakes are applied too quickly and too forcefully.
You can read the full article here.
